After the big succes of the Lanvin for H&M collection, H&M has now worked with a fashion blogger. The Swedisch Elin Kling is the designer of the new H&M collection that will only be for sale in 10 selected H&M stores in Sweden.
The collection reflects miss Klings personal style and contains 9 pieces and 2 accessories.
This will be the first time that a fashion blogger is making a collection for a big retail brand. In the past we had bloggers like Bryanboy that inspired Marc Jacobs to make the BB bag called after the big fashion blogger.
The fashion blogger Rumi Neely even got the big retail store forever 21 to have her as model in their june campagne.