Wednesday, September 19, 2012

Event // Challenge the Obvious

Back with a new video. I know it has been a while since. Yesterday HUB Footwear invited me to the video prémiere of "Challenge the Obvious". The video is about the dutch journalist Dre Urhahn and Audiovisual designer and illustrator Jeroen Koolhaas. Together they started up a project to help socially disadvantaged neighborhoods. The film centered around the "Challenge the Obvious" slogan really gives you a look into two of their amazing project. The film documents their projects in Rio De Janeiro and Philadelphia. Both projects focus on the positive effect you can have on the word. By only using paint and a strong believe the two visionaries managed to slowly rebuild the neighbourhood look and community feeling. The 30 minutes film really sends out a very positive message in to the world and is absolutely a must see. Let me know what you think of film.

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8 comments:

  1. Love the video and the concept behind this project! It´s amazing all you can do with good design and a good proposal!

    Hugs!

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  2. I have just checked HUB footwear, they have great collection & the painting idea is a great idea, to be in an artsy community is my all-time wish.

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  3. super leuk dat je daarbij mocht zijn zeg :)! mooie foto's!

    <3

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  4. It's a very nice and interestintg video. The concept is really great.
    Nice post.

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  5. Super concept & ik vind de schoenen erg mooi.

    Liefsss

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  6. Was leuk he, ik was er ook! helaas zonder camera dus wacht nog even op de foto's van vice. Erg mooie foto's heb je gemaakt;)

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  7. Wat ene goed initiatief zeg! En toffe schoenen, mooie foto's heb je gemaakt! X

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