Recently Blue Blood, the Amsterdam based denim and fashion brand, launched it's GIVE BLOOD' campaign to help raise awareness of the importance of blood donation. The 'GIVE BLOOD' campaign basically means you can buy a pair of 'DRY GOODS' jeans and once worn-in over a period of time you donate the unwashed jeans back at Blue Blood in return for a new pair.
You must have worn-in the jean for a minimum of six months and a maximum of ten months.
Each returned pair of jeans is assessed at the creative studio of Blue Blood and the most
outstanding pieces will be dry cleaned, repaired if necessary, and then repackaged. They then
will be sold in the Blue Blood stores via the ‘BLUE BLOOD BANK'.
This in my opinion very smart and fun way to raise awareness for blood donation and a more Eco-friendly way of re-using jeans without getting rid of them gives others the opportunity
to buy a one off a kind, worn-in pair of 'DRY GOODS' denim. The profits from the
BLUE BLOOD BANK sales will be donated to the International Committee Of The Red Cross.