Let's talk Brands. I recently discovered a Germany Based brand called ARMED ANGELS. The brand, that is selling the world sustainability and humor all wrapped into one single garments, seems to be the anti-aging cream sustainability was so desperately needing. The brand has a goofy yet cool characteristic that on the first sight may sound strange, but after a while just feels as familiar as seeing Internet Celeb 'P'Trique C'est Chic' at Fashion Week.
For all the skeptics and non-believers, the colorful, ethically produced 'tees' for Spring/Summer 2013 made of 100% GOTS certified organic cotton by ARMED ANGELS may come as a surprise, showing that design and humor can go well together.
Image from ARMEDANGELS SS'13 Urban Nature Collection
Thanks to an unhealthy load of humor and a fashion friendly designs they manage to mix fashion with sustainability and humor. Next to that, a cool aspect from ARMED ANGELS is the fact that they try to incorporate environmental issues into their collections, without sounding like a lost eco-hippy from the 70’s. I am glad to see brands bringing back humor into the fashion world. As one funny writer ones said: "Humor is mankind's greatest blessing.” Mark Twain