Thursday, January 29, 2015

LOOKBOOK | BRAND8 AW15 - From the ruins of the present

Exiting news, the Danish menswear label BRAND8 has finally released the lookbook images for its Autumn/Winter 2015-16 collection: From the Ruins of the Present The fall winter collection has a melancholic mood inspired by The Smiths and Joy Division songs. The collection breathes a minimal yet functional look in a clean, slightly voluminous and loose silhouette. Subtle and excessive. Precise but with a certain attitude of carelessness. Sporty accents are mixed with classic menswear styles. Hoods, press buttons drawstrings and elasticated cuffs next to heavy wool bombers and lightweight MAC coats. The prints juxtapose images of classical sculptures and cutouts from 90’s skateboard magazines. Antique marble statues next to the live for the moment attitude of the L.A. subculture. 

From promiscuous rock poets and everyday broken/bored hearts. Indifferent arrogance turned into lust for life. Their look book video is a mix of changing campaign images mixed with artworks and colours from the collection. Danish electronic trio AV AV AV created the soundtrack which formed the foundation for the video. The campaign features British model Callum Wilson and is photographed by Nikolaj Moeller. Styling is done by Sebastian Machado and grooming by Ayoe Nissen. Art direction by Wrong Studio. Music by AV AV AV.

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